Thicker, More ad

Ad for the PRS SE 245:
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The SE 245 featured a unique set of specs that would appeal to certain musicians. PRS wanted to get the word out with a print ad that would ‘pop’ out of a guitar magazine.
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This ad is a part of an ad series we created for PRS. By implementing several unifying elements in all ads – an eye catching solid backdrop color, PRS’s signature stunning photography and a unique, slightly edgy headline – all ads in the series came to be favorably recognized as PRS’s ‘style’ of that year.

  • advertising design
  • art direction - photography
  • copywriting

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